Client
HTB Brand Refresh

Scope
Identity / Art Direction

HTB are a vibrant Anglican church in the heart of London. Each year they put out a new brand refresh. The brief was to show and express who HTB are and want to be as a community – fun and lively with passionate focus on connecting with people.

HTB-OOH-Signage
HTB-6-Sheet
HTB_Animation

 

The design needed to be flexible across multiple media outputs. The system created is based around strong colour, bold typography and a central set of shapes, which reference the architecture across all the HTB campuses, and act as a foundational grid to the design.

Slide-Mockup-4

 

The idea was to draw bold, bright colours from the building itself to represent the life, colour and diversity which is strongly reflected within the culture and community.

HTB_OOH-posters-min
HTB-Connect-Card-Detail
HTB-Tote-Bag
HTB_Lanyards

© Common Studios

Hackney Downs Studios,
17 Amhurst Terrace, Hackney Downs,
London E8 2BT