Crowdsourcing a design process.
Repetitive tasks are known to be relaxing, therapeutic, and can even send the mind into a trance-like state. The On Loop installation at A/D/O in Brooklyn invites visitors to partake in monotonous activities which rely on groups of people to produce a particular piece of design – each individual effectively performing as a cog in a machine.
Through a variety of repeated tasks, the On Loop installation at A/D/O allows participants to test whether the whole is really greater than the sum of its parts.
The project developed from a previous iteration, On Repeat, which was presented at the 2017 London Design Festival. Similarly, it involves multiple participants working collaboratively on an array of repetitive manual tasks. “Instead of solitary tasks, it relies on people working together,” Universal co-directors Jason Holley and Paul Gulati told The Journal. “Circular activities that loop around and explore iteration.”