(Words and images courtesy of Ragged Edge)
Becoming a homeowner is a huge and happy milestone. But the journey to get there is still overwhelming and outdated. In a market ripe for disruption, we’ve created a brand with the ambition to become #1 for home ownership.
Inspired by the purity of an architect’s drawing, we turned our Open Doors brand idea into a visual identity. The simple logo and wordmark come together to create the subtle outline of a house. We used a fresh, single-minded approach to colour. And turned our open door shape into a device for holding illustrations created in-house.
Homes are where we build lives and dreams. They’re foundations for our futures and life-changing experiences. So we knew we had to stand for so much more than finance, for more than the privileged few. Trussle want to open doors for as many people as possible. So we turned this goal into a brand idea that could manifest itself across every area of the business – from design, to product development, to customer service.
"Our new identity is simple, welcoming and iconic - a direct challenge to a category mired in complexity and jargon."
Hoon Kim, Head of Design, Trussle