HTB Brand Refresh
Identity / Art Direction / OOH
HTB are a vibrant Anglican church in the heart of London. Each year they put out a new brand refresh. The brief was to show and express who HTB are and want to be as a community. That is, fun and lively with passionate focus on connecting with people.
The design needed to be flexible across multiple media outputs. The system created is based around strong colour, bold typography and a central set of shapes, which reference the architecture across all the HTB campuses, and act as a foundational grid to the design.
The colours have been selected from the stained glass windows of the church buildings. The idea was to draw bold, bright colours from the building itself to represent the life, colour and diversity which is strongly reflected within the culture and community of HTB.